10 Advantages Between Digital Marketing And Traditional Marketing

by | May 26, 2021 | Uncategorized | 0 comments

10 Advantages Between Digital Marketing And Traditional Marketing

Marketing is the act of connecting with customers with a bid to convince them towards buying a product or subscribing to a service. While traditional marketing strategies such as print, radio, and television ads still hold some relevance in today’s retail era, digital marketing has completely changed the way companies in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity.

Despite growing trends and research indicating how successful digital marketing tactics are, there remains a subtle yet significant hesitancy for many business owners to commit and invest in online advertising. Digital marketing is any action carried out using any electronic media towards the promotion of goods and services. This is a primarily internet-based activity aimed at selling goods or providing services.

The world is in a digital age and millions of people spend so much of their time poking around digital platforms. Businesses are becoming increasingly aware of this fact and therefore leveraging the popularity of these platforms to promote their goods and services. Marketing is all about connecting with customers in the right place at the right time .

To help illustrate how digital marketing differs and triumphs over traditional marketing methods, let’s take a look at 10 advantages of digital marketing that will highlight how much more bang for your buck you can receive from these advertising services.

1 ) COST EFFECTIVE

  • Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear. While big businesses may not have so much trouble doling out millions for marketing and advertising, for small businesses, this may be impossible or an unbearable nightmare.
  • Now the main difference between all of these costs is evaluating the overall bang for your buck. Only with digital marketing strategies will you be able to officially determine how many people you’re reaching, how many people you’re engaging with, and how many people became customers as a direct result of the marketing.
  • In addition, digital marketing tactics provide businesses with more control over costs. You can subscribe to an email marketing provider and send transactional or direct emails to thousands of customers on your mailing list.

2) EASY TO MEASURE 

  • Perhaps the biggest risk associated with traditional marketing methods is how murky and unclear it is to truly assess, measure, and alter, if necessary, your marketing strategies.
  • Email marketing software allows users to track the performance of their emails; they can know how many were delivered, how many were read, and learn all about their conversion rates. With so many analytics tools to choose from, digital marketing will help you monitor the performance of your online ads, allowing you to see impressions, engagement rate, cost per click, and many more insightful metrics.
  • The fact is that digital marketing makes evaluating and amending your marketing strategies so much easier.

3) EASY TO ADJUST 

  • The knowledge of the performance of an ad will inform a business on how to proceed. For an ad campaign that is performing well, it is easy to invest more in it with just a click. But for an ad that is not delivering as expected, it can be adjusted accordingly or stopped altogether with ease.
  • In traditional marketing, it is more rigid as a mountain of paperwork must be signed and in most cases, these agreements are on a long or medium-term basis. So even if a campaign is not performing as hoped, subscribers will still have to wait for the expiration of the agreed period.

4) BRAND DEVELOPMENT

  • Businesses can use their digital platforms to build their company’s brand and reputation. A well-developed website, a blog featuring quality and useful articles, a social media channel that is highly interactive are some of the ways by which a business can build its brand.

5) EASY TO SHARE 

  • Most digital marketing channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.

6) EASY TARGETING 

  • As previously mentioned, the ability to reach your target audience in a cost-effective and measurable way is arguably the biggest advantage digital marketing has over other traditional forms of marketing. Marketing over digital platforms, on the other hand, allows for targeted campaigning where ads are presented to customers based on their preferences or initial action.
  • Whether you’re reaching people who match your ideal customer with targeted advertising, keeping in touch with current customers, or showing up on search engine results for people who are actively looking for your products or services online, there are seemingly infinite ways to target your preferred customer base and ultimately convert consumers into customers.

7) GLOBAL

  • This is another dynamic where traditional marketing can’t compare to digital marketing. Unless you’re spending hundreds of thousands of dollars advertising. The world, they say, has turned into a global village. This has been made possible via digitization. Digital marketing allows ad campaigns to be visible in any part of the world.
  • This gives small start-ups the rare opportunity to go global via the immense exposure provided. The internet abounds with stories of start-ups that became hugely successful over a small period due to the opportunities created thanks to the global nature of marketing via digital platforms. With digital marketing, you can pinpoint the exact amount of people you’re targeting. But even without online ads.

8) SEGMENTATION

  • Not only does marketing over digital platforms allow campaigns to be targeted at specific customers, it also allows for customer segmentation. Segmentation is the process in which large customer groups are further broken down into smaller groups of customers according to a particular classification. Segmentation increases the chances of sales, as well as cut down on cost.
  • Take for instance, an e-commerce store that has launched new offers for women’s clothing. Using digital platforms, offering, for instance, email marketing solutions, allows the business to send emails to women alone. And if an offer is available only in certain regions, residents of given areas can be the only ones who will get the email.
  • For segmentation to work effectively, adequate information must be collected from subscribers.

9) GREATER ENGAGEMENT 

  • The cyber-world is getting noisier by the day, and any product or service that your business offers is most likely also being offered by thousands of other businesses. The average bounce rate on websites increased and the attention span of visitors is dropping. When visitors to a website do not immediately find what they are looking for, they leave for an alternative.
  • The key to staying relevant and keeping customers in this highly competitive business world is to ensure continuous engagement with your audience. Effective marketing allows businesses to stay competitive and relevant by engaging with customers through different digital media channels. These platforms allow businesses to answer customer questions, alleviate misconceptions, and even generate sales. This can be achieved via regular useful blog posts, newsletters, shows, promotions, and special offers.
  • The idea is to hold the attention of your customers for as long as possible while building a credible reputation.

10) HUGE RETURN AND INVESTMENT

  • Nothing matters more to a business than the return on the investment it makes. Digital marketing offers a substantial return on small investments. Email marketing or running advertising campaigns on social media platforms cost little when compared to traditional marketing techniques.

Digital marketing experts will be able to thoroughly analyze your current digital presence and recommend you the necessary marketing solutions to help your company thrive.

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