10 Rules of Facebook Marketing

by | Apr 5, 2021 | Facebook | 0 comments


Facebook is, by far, the largest social network in existence today. With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. One of the keys to cutting through the noise on Facebook is understanding one fundamental concept: Facebook advertising is not synonymous with Facebook marketing.

While the former entails launching an ad campaign, the latter requires engaging in actual conversations with users and building connections with your audience.

Some of the ways you can do this include:

  • Focusing on what matters to your fans–versus what matters to you;
  • Join a conversation on a trending topic;
  • Provide links to useful and valuable posts and guides
  • Host timeline contests to boost engagement.

For more quick tips on how to create an effective Facebook marketing strategy, take a look at these useful tips below.

1. Focus on the Agenda Of Your Fans First 

  • When you focus on what your fans want rather than your agenda,you’ll grab their attention.

2. Host Timeline Contests to Boost Engagement 

  • Reward your fans for actions such as liking a page post, posting an image on a post, private messaging your page or even commenting on your post by giving a prize to those who participate.

3. Publish Links to Increase Website Traffic 

  • Links to interesting and useful blog posts are the best types of links but you can also link to promotional videos, how-tos, eBooks and infographic.

4. Customize Your Link Post CTAs 

  • Facebook now lets business owners add CTAs to link posts using a tool called the Power Editor. Some CTAs you should consider including are “Download,” “Shop Now,” “Learn More,” “Book Now,” and “Sign Up.”

5. Use Photos to Increase Engagement 

  • While people enjoy all different styles of content, they really enjoy photos – especially ones that have an emotional and immediate impact.

6. Post Closed – Ended Questions to Increase the Number of Comments 

  • Research has shown that closed-ended questions (yes or no) work much better on Facebook than open-ended ones. That’s because it will take advantage of the built-in ability of the brain to “auto-complete.”

7. Use the Piggyback Method for Trending Topics

  • Trending topics are listed with the fastest trending ones on top.

Get Additional 

For your page by posting several updates about the latest trending topics.

Think about 

How you can join in a conversation or how your cause is connected to a trending topic.

8. Use Hashtags in Smart Way

  • The possibility of an increase in your reach is worth adding a short and sweet hashtag. Usually, one or two well-placed hashtags is enough.

9. Share Posts from Different Pages that Your Fans Like 

  • This will only work if you share the posts that currently have a pretty high level engagement. You also need to make sure they are relevant to your fan base.

10. Boost Your Reach by Mentioning Pages 

  • When you mention another Facebook page in your update, it’s likely to be seen by fans of that page. Only mention a page in an update when it’s highly relevant to what yo do or offer.

Facebook marketing optimization is a continuous process of trial and error. While it’s not an easy process, it is certainly worth investing the time and effort since Facebook marketing is still one of the best ways to reach new customers.


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