Facebook Ads vs Google Ads

Which Should You Be Using ? Facebook Ads or Google Ads ?

Many advertisers viewed Google Ads and Facebook Ads in an adversarial way. The two companies’ long-standing rivalry, the two platforms were in direct competition with one another and that it was necessary for businesses of all sizes to make a difficult decision about which platform was right for their needs; a false dichotomy that remains confusing and misleading to those new to online advertising.

The two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses have the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales and find new customers. 

In this guide, we’ll examine what sets Google Ads and Facebook Ads apart, how the two ad platforms work.

What Are The Differences Between Google Ads and Facebook Ads?

Before we look at the various strengths, it’s crucial to understand the primary difference between the two ad platforms.

Google Ads: Paid Search

Google Ads is the world’s largest and most popular PPC advertising platform. Ads is so widely used, it has become synonymous with the term “paid search.”

Paid search focuses on the targeting of keywords and the use of text-based advertisements. Advertisers using Ads bid on keywords – specific words and phrases included in search queries entered by Google users – hopes that their ads will be displayed. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, hence the name “pay-per-click advertising.”

Facebook Ads: Paid Social

Facebook Ads is a prime example of what is known as “paid social,” of advertising on social networks. With the highest number of monthly active users (or MAUs) of any social network in the world, Facebook has become a highly competitive lucrative element of many business’ digital advertising strategies.

Advertising on Facebook can be thought of as similar to Ads, in that advertisers using both platforms are essentially promoting their business via the Internet. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in.

To conclude all the explanations above, here is the easy way for you to understand the difference between Google Ads and Facebook Ads.

When it comes to the primary difference between Google Ads and Facebook Ads, you can think of it this way: Google Ads helps you find new customers, while Facebook helps new customers find you.

Now that we’ve covered the elementary difference between Google Ads and Facebook Ads (or paid search and paid social). Let’s examine the strengths of each platform. 

The Strengths of Facebook Ads

As the world’s most popular and widely used search engine, Google is considered as a leader in online advertising. Fielding more than 3.5 billion search queries every single day, Google offers advertisers access to an unprecedented potential audience of users who are actively looking for goods and services.

Below are some points the strengths of Facebook Ads :

1) Fined-tuned targeting 

  • Targeting and retargeting options so you can show your ads to a narrowly defined audience.
  • Demographic, location, behaviors, lookalike audiences.
  • You can insert a tracking pixel into pages within your website to target your ideal customers with the products that they are most interested in.

 

2) Large mobile audience

  • Facebook has over 1.74 billion users that access their mobile app on a daily basis and growing.
  • Mobile traffic is important as smartphone penetration continues to increase and 4G data networks expand.
  • Plenty of people break up their work day by glancing at their phones for some social media time,giving you access to your mobile audience.

3) Extensive analytics

  • You can access this data through the “ insights ” tab. You’re provided with metrics such as your weekly reach, page likes, post engagement and your best performing posts.
  • You can measure your page against your competition to see how you match up. 
  • This data visibility helps you adjust campaigns as needed, instead of finding out it wasn’t effective after the fact.

4) Improved brand awareness

  • Facebook users check their newsfeed multiple times per day, giving your preferred audience repeated exposure to your ads.
  • If they aren’t clicking through at the beginning, your ad’s continued visibility helps you build trusts.
  • Creates opportunities for retargeting in the future.

So, now is the strengths of google ads :

1) Target your ads

  • Targeting gives you the ability to show your ads to reach people with specific interests. 
  • Namely, people who are interested in your products and services.
  • Show them relevant ads.

2) Control your costs

  • Google ads give you control over how you spend your money.
  • You can choose how much you spend per month, per day and per ad.
  • You’ll only pay when someone clicks your ad.

3) Measure your success

  • If someone clicked your ad, you’ll know.
  • If they clicked your ad and then did something valuable to your business, purchased your product, downloaded your app or phoned in an order.
  • By seeing which ads get clicks, you’ll also quickly see where to invest in your campaign.

4) Manage your campaigns

  • My Client Center (MCC) manager account is a powerful tool that could save your time.
  • Easily view and manage all of your Google Ads accounts from a single location.
  • Can manage your Google Ads account offline with Google Ads Editor, that allows you to quickly make changes to your account.

All the differences between Facebook Ads and Google Ads you already now. So now it’s your choice to choose which one is better ads for your marketing. 

10 Rules of Facebook Marketing

10 RULES FOR EFFECTIVE FACEBOOK MARKETING

Facebook is, by far, the largest social network in existence today. With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. One of the keys to cutting through the noise on Facebook is understanding one fundamental concept: Facebook advertising is not synonymous with Facebook marketing.

While the former entails launching an ad campaign, the latter requires engaging in actual conversations with users and building connections with your audience.

Some of the ways you can do this include:

  • Focusing on what matters to your fans–versus what matters to you;
  • Join a conversation on a trending topic;
  • Provide links to useful and valuable posts and guides
  • Host timeline contests to boost engagement.

For more quick tips on how to create an effective Facebook marketing strategy, take a look at these useful tips below.

1. Focus on the Agenda Of Your Fans First 

  • When you focus on what your fans want rather than your agenda,you’ll grab their attention.

2. Host Timeline Contests to Boost Engagement 

  • Reward your fans for actions such as liking a page post, posting an image on a post, private messaging your page or even commenting on your post by giving a prize to those who participate.

3. Publish Links to Increase Website Traffic 

  • Links to interesting and useful blog posts are the best types of links but you can also link to promotional videos, how-tos, eBooks and infographic.

4. Customize Your Link Post CTAs 

  • Facebook now lets business owners add CTAs to link posts using a tool called the Power Editor. Some CTAs you should consider including are “Download,” “Shop Now,” “Learn More,” “Book Now,” and “Sign Up.”

5. Use Photos to Increase Engagement 

  • While people enjoy all different styles of content, they really enjoy photos – especially ones that have an emotional and immediate impact.

6. Post Closed – Ended Questions to Increase the Number of Comments 

  • Research has shown that closed-ended questions (yes or no) work much better on Facebook than open-ended ones. That’s because it will take advantage of the built-in ability of the brain to “auto-complete.”

7. Use the Piggyback Method for Trending Topics

  • Trending topics are listed with the fastest trending ones on top.

Get Additional 

For your page by posting several updates about the latest trending topics.

Think about 

How you can join in a conversation or how your cause is connected to a trending topic.

8. Use Hashtags in Smart Way

  • The possibility of an increase in your reach is worth adding a short and sweet hashtag. Usually, one or two well-placed hashtags is enough.

9. Share Posts from Different Pages that Your Fans Like 

  • This will only work if you share the posts that currently have a pretty high level engagement. You also need to make sure they are relevant to your fan base.

10. Boost Your Reach by Mentioning Pages 

  • When you mention another Facebook page in your update, it’s likely to be seen by fans of that page. Only mention a page in an update when it’s highly relevant to what yo do or offer.

Facebook marketing optimization is a continuous process of trial and error. While it’s not an easy process, it is certainly worth investing the time and effort since Facebook marketing is still one of the best ways to reach new customers.