10 Advantages Between Digital Marketing And Traditional Marketing

10 Advantages Between Digital Marketing And Traditional Marketing

Marketing is the act of connecting with customers with a bid to convince them towards buying a product or subscribing to a service. While traditional marketing strategies such as print, radio, and television ads still hold some relevance in today’s retail era, digital marketing has completely changed the way companies in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity.

Despite growing trends and research indicating how successful digital marketing tactics are, there remains a subtle yet significant hesitancy for many business owners to commit and invest in online advertising. Digital marketing is any action carried out using any electronic media towards the promotion of goods and services. This is a primarily internet-based activity aimed at selling goods or providing services.

The world is in a digital age and millions of people spend so much of their time poking around digital platforms. Businesses are becoming increasingly aware of this fact and therefore leveraging the popularity of these platforms to promote their goods and services. Marketing is all about connecting with customers in the right place at the right time .

To help illustrate how digital marketing differs and triumphs over traditional marketing methods, let’s take a look at 10 advantages of digital marketing that will highlight how much more bang for your buck you can receive from these advertising services.

1 ) COST EFFECTIVE

  • Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear. While big businesses may not have so much trouble doling out millions for marketing and advertising, for small businesses, this may be impossible or an unbearable nightmare.
  • Now the main difference between all of these costs is evaluating the overall bang for your buck. Only with digital marketing strategies will you be able to officially determine how many people you’re reaching, how many people you’re engaging with, and how many people became customers as a direct result of the marketing.
  • In addition, digital marketing tactics provide businesses with more control over costs. You can subscribe to an email marketing provider and send transactional or direct emails to thousands of customers on your mailing list.

2) EASY TO MEASURE 

  • Perhaps the biggest risk associated with traditional marketing methods is how murky and unclear it is to truly assess, measure, and alter, if necessary, your marketing strategies.
  • Email marketing software allows users to track the performance of their emails; they can know how many were delivered, how many were read, and learn all about their conversion rates. With so many analytics tools to choose from, digital marketing will help you monitor the performance of your online ads, allowing you to see impressions, engagement rate, cost per click, and many more insightful metrics.
  • The fact is that digital marketing makes evaluating and amending your marketing strategies so much easier.

3) EASY TO ADJUST 

  • The knowledge of the performance of an ad will inform a business on how to proceed. For an ad campaign that is performing well, it is easy to invest more in it with just a click. But for an ad that is not delivering as expected, it can be adjusted accordingly or stopped altogether with ease.
  • In traditional marketing, it is more rigid as a mountain of paperwork must be signed and in most cases, these agreements are on a long or medium-term basis. So even if a campaign is not performing as hoped, subscribers will still have to wait for the expiration of the agreed period.

4) BRAND DEVELOPMENT

  • Businesses can use their digital platforms to build their company’s brand and reputation. A well-developed website, a blog featuring quality and useful articles, a social media channel that is highly interactive are some of the ways by which a business can build its brand.

5) EASY TO SHARE 

  • Most digital marketing channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.

6) EASY TARGETING 

  • As previously mentioned, the ability to reach your target audience in a cost-effective and measurable way is arguably the biggest advantage digital marketing has over other traditional forms of marketing. Marketing over digital platforms, on the other hand, allows for targeted campaigning where ads are presented to customers based on their preferences or initial action.
  • Whether you’re reaching people who match your ideal customer with targeted advertising, keeping in touch with current customers, or showing up on search engine results for people who are actively looking for your products or services online, there are seemingly infinite ways to target your preferred customer base and ultimately convert consumers into customers.

7) GLOBAL

  • This is another dynamic where traditional marketing can’t compare to digital marketing. Unless you’re spending hundreds of thousands of dollars advertising. The world, they say, has turned into a global village. This has been made possible via digitization. Digital marketing allows ad campaigns to be visible in any part of the world.
  • This gives small start-ups the rare opportunity to go global via the immense exposure provided. The internet abounds with stories of start-ups that became hugely successful over a small period due to the opportunities created thanks to the global nature of marketing via digital platforms. With digital marketing, you can pinpoint the exact amount of people you’re targeting. But even without online ads.

8) SEGMENTATION

  • Not only does marketing over digital platforms allow campaigns to be targeted at specific customers, it also allows for customer segmentation. Segmentation is the process in which large customer groups are further broken down into smaller groups of customers according to a particular classification. Segmentation increases the chances of sales, as well as cut down on cost.
  • Take for instance, an e-commerce store that has launched new offers for women’s clothing. Using digital platforms, offering, for instance, email marketing solutions, allows the business to send emails to women alone. And if an offer is available only in certain regions, residents of given areas can be the only ones who will get the email.
  • For segmentation to work effectively, adequate information must be collected from subscribers.

9) GREATER ENGAGEMENT 

  • The cyber-world is getting noisier by the day, and any product or service that your business offers is most likely also being offered by thousands of other businesses. The average bounce rate on websites increased and the attention span of visitors is dropping. When visitors to a website do not immediately find what they are looking for, they leave for an alternative.
  • The key to staying relevant and keeping customers in this highly competitive business world is to ensure continuous engagement with your audience. Effective marketing allows businesses to stay competitive and relevant by engaging with customers through different digital media channels. These platforms allow businesses to answer customer questions, alleviate misconceptions, and even generate sales. This can be achieved via regular useful blog posts, newsletters, shows, promotions, and special offers.
  • The idea is to hold the attention of your customers for as long as possible while building a credible reputation.

10) HUGE RETURN AND INVESTMENT

  • Nothing matters more to a business than the return on the investment it makes. Digital marketing offers a substantial return on small investments. Email marketing or running advertising campaigns on social media platforms cost little when compared to traditional marketing techniques.

Digital marketing experts will be able to thoroughly analyze your current digital presence and recommend you the necessary marketing solutions to help your company thrive.

8 Benefits of Having a WhatsApp Marketing Strategy

8 Benefits of Having a WhatsApp Online Marketing Strategy

Here are the tips to use the world’s most popular chat app for a WhatsApp online marketing strategy that gets you to your marketing goals faster than before.

Already popular for personal use, WhatsApp changed the game with the launch of Whatsapp business – giving marketers the advantages to connect to all generations of instant messengers. Here’s what you need to know and do to your WhatsApp online marketing strategy for more success.

Why WhatsApp?

Thanks to its rich media sharing options and wide global adoption, WhatsApp is so much more than a messaging app. Users recognize its validity as a trusted new source, while Facebook continues to acknowledge it as a lucrative marketing tool.

8 Key benefits of adding WhatsApp to your online marketing strategy

1. A private and secure platform

Data misuse is no longer simply a concern. Customers are crying out for secure platforms. They’re tired of being lazy. WhatsApp is a safe app as it has established itself as a trusted platform that  doesn’t share information with third parties. Unlike other apps, it isn’t laden with ads, meaning customers look to it as a safe and private place to communicate regularly. 

Notably, whatsapp business  requires a business to verify each account, so customers can be assured that they are in contact with a verified company. 

2. Real-time customer service and support

It’s never been more important for businesses to make themselves available for customers to contact them in a comfortable and familiar way. WhatsApp Business messaging ticks all the boxes. It offers messaging that’s quick, efficient, and reliable on a platform used by many. 

With WhatsApp, alerts and updates can be received in real-time. Most importantly, any urgent questions that need answering can be answered in a timely manner.

 3. A highly engaging digital channel

WhatsApp Business messaging enables businesses to collect and analyze valuable consumer research.

Its features allow businesses to: 

  • Ask direct questions to their customers and gauge preferences
  • Send quick surveys and polls to get a better understanding of the demand for products, items, service levels, and more
  • Respond to individual queries in a more personal way

This increases engagement by letting users know that the business they’re interacting which isn’t constrained by a single channel of communication and that the customer’s time is valued.

4. A personal and trusted channel

Using WhatsApp allows businesses to get more personal and authentic with messaging. WhatsApp can be used to send personalized promotions, updates and more from a profile that is branded in line with the company’s guidelines.

Customers can also see when a business’ profile has been “confirmed” – this is similar to Twitter’s verified status – essentially providing a business with credibility and the customer with a sense of security.

5. Supports automation and FAQ

WhatsApp Business enables businesses to deliver faster customer service. When customers opt-in, businesses can directly contact users on their phones. This is significant when considering that 56% of people would rather contact customer services via messaging rather than over the phone.

The “quick replies” function on WhatsApp Business enables businesses to store and reuse useful and frequently sent messages to make sure the process of customer service is fast response.

This is useful for so many industries and their specific customer needs when it comes to instant responses. Consider the need for reactive responses to flight times, delivery and booking confirmations and bank transactions and how much easier it is to build a response from a template rather than from scratch every time. 

Brands can also use automation by setting up “away” messages during slow periods when it’s not possible to answer. This way, customers feel informed; they know when to expect a response and as a business it provides the chance to keep the customer satisfied.

6. Used by different demographics

Customers are much more likely to contact and interact with brands who are using their preferred platform. Although WhatsApp is mostly used by younger age groups, the functionality of the app makes it accessible to a wide age range. Companies are fighting for customers’ attention and businesses who can’t keep up risk being sidelined. WhatsApp gives customers an interactive platform to actively engage with businesses in real-time.

New generation were brought up relying on technology and as customers, they expect personalized communication from brands, especially online and via mobile. When used well, whatsapp enables companies to execute this kind of service perfectly. As a result, customer voices are easily heard. 

7. Unlocks valuable customer insight

With the messaging statistics feature on WhatsApp Business, it’s possible to gain valuable insights and measure success levels in new ways. Businesses can monitor the hours customers are most frequently active online and increase or decrease resources accordingly. Companies can also measure “messages seen” and status delivery, in order to implement and optimize for future conversations.

Features like “labels” allows a business to categorize contacts and various chat conversations in one place. Broadcast messages can then be sent to anyone tagged with that label. Overall, this can improve and even help expand reach

8. Provides creative engagement approaches

Tools can be used to organize and respond faster to messages or queries. An ideal way to capture customer attention is through different types of media. When sending messages, there are a wealth of options that enable businesses to send original and varying types of content via messaging from videos and photos to PDFs, gifs, and voice recordings.

A prime example is the function of QR codes. By adding one to printed promo materials, customers can easily scan them to be directed to an immediate instant message exchange with a business via the WhatsApp platform. 

Kick-start your WhatsApp online marketing strategy

Whatsapp business messaging  is a powerful and wide-reaching communication platform that can help you create meaningful connections with your customers. That’s why a WhatsApp online marketing strategy is a key part of your marketing, supporting your customer experience goals and helping to add value at critical moments in the customer journey.

Email Marketing Strategies

EMAIL MARKETING STRATEGIES

What is marketing strategies ?

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion.

So here are the strategies for email marketing :

1) Build Your Own List

All you’re going to do by sending an unsolicited email is turn off most of the people you were hoping to turn into customers. However, you own your email list. No one can take those leads away from you.

2) Follow The Law

Email marketers must adhere to the rules of the CAN-SPAM Act. These rules include having a non-deceptive subject line, providing a clear way to unsubscribe, and including your name and address at the end of the emails.

3) Mix Up Your Messages

Don’t just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise. Share information that lets them know more about you and your company.

4) Respect Your Subscribers

Treat your list well. Remember that the people you’re communicating with. they deserve your respect. If you want a chance to convert them from customers to fans, then make them feel special.

5) Follow a Schedule

Stick to a schedule if you’re doing newsletter. Sending out an email on the same day will help your subscribers know what to expect from you.

So, email marketing is a fully grown and well-used tactic for business promotion via emails. It is cost-effective, easily executed and gives a good impact on your campaignsEmail marketing does not replace your other marketing activities but compliments them extremely well.

How to Create a Facebook Business Page in 7 Steps

How to Create a Facebook Business Page in 7 Steps

A Facebook business page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain “friends,” but “fans” – which are people who choose to “like” a page.To create a Facebook Business Page, simply log into your personal Facebook account, click “Create a Page” from the drop-down menu, and then follow the steps to build out your business profile.

It’s simple to learn and create a Facebook business page. Create custom content to engage potential customers and maintain your Facebook page, so you can focus on running your business.

Follow these easy 7 steps to learn how to create a Facebook business page:

1. Register for a Facebook Business Page

You need to log in to your Facebook account first because Facebook business pages are created using a personal Facebook account. In the right-hand side of the blue toolbar, find and click the “Create” button.

Select “Page” from the Menu

A drop-down list will appear after clicking “Create.” Select the first option, “Page,” to create your Facebook Business Page.

Choose a Page Category

You have two options between two page categories—a “Business or Brand” or “Community or Public Figure.” Most for-profit businesses will want to choose Business or Brand.

2. Enter Your Business Information

The name that you want to put for your business page you need to tell Facebook. This must be the same as your actual business name. Then, you need to choose a business category that best represents what your business offers. Example, a clothing brand could enter “Clothing,” which will then pre-populate a list of related options for you to choose from.

3. Upload Your Profile Picture & Cover Photo

Next step, you need to choose a photo and upload as your business page profile picture.You may use any photo as your profile picture but businesses commonly use their company or business logo as a profile picture that represents your business and your business’ branding. Be sure that your image is clear in high resolution and doesn’t get cropped.

Then, consider uploading a cover photo. A cover photo is the background image that appears on your Facebook Business Page, similar to your personal Facebook account. You want your cover photo to be visually appealing and representative of your business. Your cover photo should be at least 400 pixels wide by 150 pixels tall.

If you are having trouble finding a cover image, you can create one for free using Canva. It includes many Facebook cover templates that you can easily customize without any graphic design skills or knowledge.

4. Invite Friends to Like Your Page

Facebook will remind you to invite your current Facebook friends from your personal account to like your new business page. Existing Facebook friends can provide a good base of likes for a new Facebook Business Page, so it is advised to go ahead and do this. Either click the pop-up prompt, or invite friends from your “…” button from your business page as illustrated below.

5. Include Additional Business Details

In the left-hand menu, find and select “About.” This is where you will input information that informs readers about your business, from ways to contact you to your products or menu. Enter all relevant information, such as your website, hours, and contact information.

It’s not uncommon for a business’ Facebook page to rank higher in organic search than their website, given Facebook’s domain authority. Keeping this in mind, it’s important to complete all information, as it may be a potential customer’s first point of reference for your business.

6. Add a Button to Your Page

After you have input all of your important information into your Facebook business page, you will want to add a button to your page, which will appear in the top right-hand of your business page below your cover photo. This acts as your Facebook page’s call-to-action (CTA) and is free to use. Including a relevant one to your business can help generate more leads, and in return, increase sales. To do this, click the blue “+ Add a Button” option on the left-hand side of your page below your cover image.

You can choose from the following types of buttons: Book with You, Contact You, Learn More, Shop, or Download. Select the button type that best suits your business. For example, a hair salon would likely want to use the Book with You option, whereas a brand selling products would find the Shop option a better fit.

7. Market Your Facebook Business Page by Being Active on Facebook

Creating a Facebook Business Page is only the first step to using Facebook marketing for your business. You will need to be active on Facebook in order to market your page and grow an audience. For example, you will not only want to be consistent in posting on your page, but you will also want to actively participate in relevant groups where your target audience is likely spending their time.