Facebook Ads vs Google Ads

by | Apr 21, 2021 | Facebook | 0 comments

Which Should You Be Using ? Facebook Ads or Google Ads ?

Many advertisers viewed Google Ads and Facebook Ads in an adversarial way. The two companies’ long-standing rivalry, the two platforms were in direct competition with one another and that it was necessary for businesses of all sizes to make a difficult decision about which platform was right for their needs; a false dichotomy that remains confusing and misleading to those new to online advertising.

The two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses have the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales and find new customers. 

In this guide, we’ll examine what sets Google Ads and Facebook Ads apart, how the two ad platforms work.

What Are The Differences Between Google Ads and Facebook Ads?

Before we look at the various strengths, it’s crucial to understand the primary difference between the two ad platforms.

Google Ads: Paid Search

Google Ads is the world’s largest and most popular PPC advertising platform. Ads is so widely used, it has become synonymous with the term “paid search.”

Paid search focuses on the targeting of keywords and the use of text-based advertisements. Advertisers using Ads bid on keywords – specific words and phrases included in search queries entered by Google users – hopes that their ads will be displayed. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, hence the name “pay-per-click advertising.”

Facebook Ads: Paid Social

Facebook Ads is a prime example of what is known as “paid social,” of advertising on social networks. With the highest number of monthly active users (or MAUs) of any social network in the world, Facebook has become a highly competitive lucrative element of many business’ digital advertising strategies.

Advertising on Facebook can be thought of as similar to Ads, in that advertisers using both platforms are essentially promoting their business via the Internet. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in.

To conclude all the explanations above, here is the easy way for you to understand the difference between Google Ads and Facebook Ads.

When it comes to the primary difference between Google Ads and Facebook Ads, you can think of it this way: Google Ads helps you find new customers, while Facebook helps new customers find you.

Now that we’ve covered the elementary difference between Google Ads and Facebook Ads (or paid search and paid social). Let’s examine the strengths of each platform. 

The Strengths of Facebook Ads

As the world’s most popular and widely used search engine, Google is considered as a leader in online advertising. Fielding more than 3.5 billion search queries every single day, Google offers advertisers access to an unprecedented potential audience of users who are actively looking for goods and services.

Below are some points the strengths of Facebook Ads :

1) Fined-tuned targeting 

  • Targeting and retargeting options so you can show your ads to a narrowly defined audience.
  • Demographic, location, behaviors, lookalike audiences.
  • You can insert a tracking pixel into pages within your website to target your ideal customers with the products that they are most interested in.

 

2) Large mobile audience

  • Facebook has over 1.74 billion users that access their mobile app on a daily basis and growing.
  • Mobile traffic is important as smartphone penetration continues to increase and 4G data networks expand.
  • Plenty of people break up their work day by glancing at their phones for some social media time,giving you access to your mobile audience.

3) Extensive analytics

  • You can access this data through the “ insights ” tab. You’re provided with metrics such as your weekly reach, page likes, post engagement and your best performing posts.
  • You can measure your page against your competition to see how you match up. 
  • This data visibility helps you adjust campaigns as needed, instead of finding out it wasn’t effective after the fact.

4) Improved brand awareness

  • Facebook users check their newsfeed multiple times per day, giving your preferred audience repeated exposure to your ads.
  • If they aren’t clicking through at the beginning, your ad’s continued visibility helps you build trusts.
  • Creates opportunities for retargeting in the future.

So, now is the strengths of google ads :

1) Target your ads

  • Targeting gives you the ability to show your ads to reach people with specific interests. 
  • Namely, people who are interested in your products and services.
  • Show them relevant ads.

2) Control your costs

  • Google ads give you control over how you spend your money.
  • You can choose how much you spend per month, per day and per ad.
  • You’ll only pay when someone clicks your ad.

3) Measure your success

  • If someone clicked your ad, you’ll know.
  • If they clicked your ad and then did something valuable to your business, purchased your product, downloaded your app or phoned in an order.
  • By seeing which ads get clicks, you’ll also quickly see where to invest in your campaign.

4) Manage your campaigns

  • My Client Center (MCC) manager account is a powerful tool that could save your time.
  • Easily view and manage all of your Google Ads accounts from a single location.
  • Can manage your Google Ads account offline with Google Ads Editor, that allows you to quickly make changes to your account.

All the differences between Facebook Ads and Google Ads you already now. So now it’s your choice to choose which one is better ads for your marketing. 

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