WhatsApp Marketing VS Email Marketing: Which Is Right for Your Business in Malaysia?

WhatsApp Marketing VS Email Marketing: Which Is Right for Your Business in Malaysia?

1. WhatsApp Marketing: Advantages vs Disadvantages

2. Email Marketing: Advantages vs Disadvantages

3. Which Is Suitable for Your Business in Malaysia?

4. WhatsApp Strategy Tips

WhatsApp is the most popular messaging app in Malaysia, with over 30 million active users. This positions it as an excellent platform for businesses to effectively connect with their intended audience.
However, email marketing remains a popular choice for many businesses. So, which is the better option for sellers in Malaysia?

Let’s dive in!

Advantages and Disadvantages of WhatsApp Marketing:

WhatsApp marketing is a type of messaging platform marketing that uses WhatsApp to reach and engage with customers and offers unique advantages:

whatsapp marketing


  • High engagement rate: WhatsApp has a high open rate of over 98%.
  • Direct Communication: Messages are delivered instantly, so there is no chance of them being marked as spam.
  • User-friendly: WhatsApp marketing is more personal and interactive than email marketing.
  • Build customer relationships: Businesses can use WhatsApp to build relationships with customers and provide them with excellent customer service.
  • Multimedia Options: Rich media enhances communication.
  • Multiple Features: This enables sellers to use it effectively and leverage its multiple features to reach a larger target audience.


Strict Regulations: WhatsApp has strict anti-spam policies.

Limited Content: Character limits restrict message length.

Advantages and Disadvantages of Email Marketing:

Email marketing has been a stalwart in the digital marketing industry for decades, and for good reason.

email marketing


  • Wide Reach: Email marketing is a cost-effective way to reach a large audience.
  • Targeted Campaigns: These can be used to target specific demographics and interests.
  • Analytics: Emails can be tracked and measured to see how effective they are.


  • Low engagement rate: email open rates are declining.
  • Spam Filters: Emails can be easily ignored or marked as spam.
  • Conversion Challenges: It can be difficult to get people’s attention with email marketing.
  • Mobile Responsiveness: Ensuring emails display well on mobile can be challenging.

Which Is Suitable for Your Business in Malaysia?

email vs whatsapp marketing

In the age-old battle of WhatsApp marketing vs. email marketing, WhatsApp advertising is a better option for sellers in Malaysia than email marketing. It has a higher open rate, messages are delivered instantly, and it is more personal and interactive. Refer to the image above for a better picture.

Businesses that want to reach their target audience in Malaysia should consider using WhatsApp marketing.

If you are a seller in Malaysia, I encourage you to learn more about WhatsApp marketing and WhatsApp management.

There are many resources available online that can help you get started.

With a little effort, you can use WhatsApp marketing to reach your target audience and grow your business.

Here are some additional WhatsApp Strategy Tips:

  • Employ straightforward and succinct language in your messages.
  • Strive to customize your messages to the greatest extent.
  • Enhance the appeal of your messages by incorporating emojis and images.
  • Send regular updates about your products and services.
  • Offer discounts and promotions to encourage people to take action.
  • Respond to customer queries promptly.

By following these tips, you can use WhatsApp marketing to reach your target audience and grow your business tremendously in Malaysia!

Covid-19 Impact To Business Today and Tomorrow

COVID-19 is not the latest news any longer. One month from now, the pandemic will reach a 2 years period staying on earth. Due to this, many have changed but let’s see this from the business perspective how it really affects them.

  1. The Rise Of Online Shoppers

Consumers around the globe have been sheltering at home for months and purchase their daily needs through shopping online. In fact, some of them have shopped online even before the pandemic started. Till now, the online market has increased two times compared to pre-pandemic. They also rely on the internet for news, health-related information, and digital entertainment. Entrepreneurs are starting to realize their business can easily run online with less cost and greater flexibility in a large marketplace.

  1. Change In Customers Needs And Expectations

Staying at home has shifted consumers’ expectations on what they want and how they want their products and services from businesses.

Customers’ requests for basic commodities are greatly higher than discretionary items. This is most likely due to the concern that essential goods are not sufficient to accommodate every household, which also leads to consumers stocking up more household needs before quarantine starts.

As everyone prioritizes their health and safety during quarantine, they prefer to purchase their daily needs online and restrain from physical contact with others. It is now a need for every business to have their own online store or customer service to serve their customers. Some even provide service up to 24 hours for 7 days a week to strive for competitive advantage in the market.

  1. Increase Of Customers Demand For Online Purchasing

In order to satisfy consumers’ needs during the virus outbreak, companies need to reassess how they operate and serve their customers without physical contact. The requirements include online transaction over cash, fast and secured, and is able to reach the customer service as soon as possible. 

Is not as easy just to transfer everything on to the Internet, considering everything can be seen by anyone, transparency is shown as well. There will be a comparison between every business products and services and only with their own uniqueness or competitive advantage can stand out in the crowd.


Covid-19 outbreak has really sped up the digital transition of every business. The unexpected acceleration of online shopping is a highlight to many companies on the necessity to digitize their business to suit consumers needs and fit in with the trend. The platforms that are mostly utilized to advertise their brand are Facebook, Instagram, Google and WhatsApp, which have the most active users. However, some new businesses are still uncertain whether to join in the trend because the world is recovering and consumers are allowed to shop physically again. 

The question now is will the trend towards e-commerce uptake continue even at the recovery stage?

Most likely, yes.

It is inevitable that purchasing online is much more convenient, less traffic, and more variety.