WhatsApp Marketing VS Email Marketing: Which Is Right for Your Business in Malaysia?

by | Sep 10, 2023 | Digital Marketing | 0 comments

1. WhatsApp Marketing: Advantages vs Disadvantages

2. Email Marketing: Advantages vs Disadvantages

3. Which Is Suitable for Your Business in Malaysia?

4. WhatsApp Strategy Tips

WhatsApp is the most popular messaging app in Malaysia, with over 30 million active users. This positions it as an excellent platform for businesses to effectively connect with their intended audience.
However, email marketing remains a popular choice for many businesses. So, which is the better option for sellers in Malaysia?

Let’s dive in!

Advantages and Disadvantages of WhatsApp Marketing:

WhatsApp marketing is a type of messaging platform marketing that uses WhatsApp to reach and engage with customers and offers unique advantages:

whatsapp marketing

Advantages:

  • High engagement rate: WhatsApp has a high open rate of over 98%.
  • Direct Communication: Messages are delivered instantly, so there is no chance of them being marked as spam.
  • User-friendly: WhatsApp marketing is more personal and interactive than email marketing.
  • Build customer relationships: Businesses can use WhatsApp to build relationships with customers and provide them with excellent customer service.
  • Multimedia Options: Rich media enhances communication.
  • Multiple Features: This enables sellers to use it effectively and leverage its multiple features to reach a larger target audience.

Disadvantages:

Strict Regulations: WhatsApp has strict anti-spam policies.

Limited Content: Character limits restrict message length.


Advantages and Disadvantages of Email Marketing:

Email marketing has been a stalwart in the digital marketing industry for decades, and for good reason.

email marketing

Advantages:

  • Wide Reach: Email marketing is a cost-effective way to reach a large audience.
  • Targeted Campaigns: These can be used to target specific demographics and interests.
  • Analytics: Emails can be tracked and measured to see how effective they are.

Disadvantages:

  • Low engagement rate: email open rates are declining.
  • Spam Filters: Emails can be easily ignored or marked as spam.
  • Conversion Challenges: It can be difficult to get people’s attention with email marketing.
  • Mobile Responsiveness: Ensuring emails display well on mobile can be challenging.

Which Is Suitable for Your Business in Malaysia?

email vs whatsapp marketing

In the age-old battle of WhatsApp marketing vs. email marketing, WhatsApp advertising is a better option for sellers in Malaysia than email marketing. It has a higher open rate, messages are delivered instantly, and it is more personal and interactive. Refer to the image above for a better picture.

Businesses that want to reach their target audience in Malaysia should consider using WhatsApp marketing.

If you are a seller in Malaysia, I encourage you to learn more about WhatsApp marketing and WhatsApp management.

There are many resources available online that can help you get started.

With a little effort, you can use WhatsApp marketing to reach your target audience and grow your business.

Here are some additional WhatsApp Strategy Tips:

  • Employ straightforward and succinct language in your messages.
  • Strive to customize your messages to the greatest extent.
  • Enhance the appeal of your messages by incorporating emojis and images.
  • Send regular updates about your products and services.
  • Offer discounts and promotions to encourage people to take action.
  • Respond to customer queries promptly.

By following these tips, you can use WhatsApp marketing to reach your target audience and grow your business tremendously in Malaysia!

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